Managing your Email Marketing
Forming a strong bond between a business and it’s customers is as easy as keeping them informed. Data shows that the average consumer prefers to receive information via their inbox. Whether it be checking out at a local retailer or signing up for promotions, handing out their email address has almost become second nature.
Once you have their email address, what do you do with it? There is some debate about how often you should be reaching out to your client base, but everyone agrees that you need to touch base regularly. If you don’t tell them to “shop” with you, then who will?
Each email campaign should drive home a simple message: buy here, call today, save now, etc.
We make sure to create weekly, bi-weekly or monthly campaigns that stay true to your business’ message. We help you come up with coupons, deals or stories that will keep your customers engaged. Creating a consistent message across all platforms is the key to brand recognition.
AVF Solutions Group has partnered with Constant Contact, a powerful email marketing tool. This allows us to create and manage your email campaigns for you. We can manage your existing account or assist you in creating a new one.
Based on the package you select, we will create and schedule your campaigns to go out weekly, bi-weekly or monthly. Your dedicated specialist will build out multiple templates based on your company’s brand and story. Keeping with your current marketing schedule, we ensure that your customer based receives the same message across all social platforms.
How do you make sure that the correct message reaches the right customer? Making lists of course. By creating the proper designation, we can ensure that your future, current and past customers are receiving content tailored specifically for them. Having lists created can be the difference between sending a customer a coupon welcoming back old friends or asking for testimonials.