How many times does someone need to see an ad before they buy?

Rule of 7

There’s a lot of conflicting data out there about how many times someone needs to see an ad before they’ll be persuaded to purchase something. However, the rule of 7 has been around for decades and still holds true today. The rule of seven was first introduced in the book “Psychology of Advertising” by Louis Cheskin, who theorized that it takes seven impressions for someone to form a memory. This means if you want someone to remember your brand for longer than just a few seconds, your ads need to be seen at least seven times before they’ll make an impression on their brain.

Social media ads are made to be seen multiple times, so they fit the rule of seven.

Social media ads are made to be seen multiple times, so they fit the rule of seven.

The key is getting people to pay attention to your ad and then choose to click on it.

There’s a lot of conflicting data out there about how many times someone needs to see an ad before they’ll be persuaded to purchase something.

There’s a lot of conflicting data out there about how many times someone needs to see an ad before they’ll be persuaded to purchase something, but the rule of 7 is a good starting point.

It’s not the only way, though.

According to Clifton Mark, author and expert in consumer psychology: “There are too many variables involved [in advertising] for any one answer.”

However, the rule of 7 has been around for decades and still holds true today.

You might be wondering exactly how many times someone needs to see an ad before they buy. After all, it’s not like we can ask them if they saw it once or not.

The answer is that there’s no one-size-fits-all answer for this question. The rule of 7 has been around for decades and still holds true today: people need seven exposures or impressions before they’ll remember your product or service (or at least what it does).

That said, some things are more memorable than others–which means some things will require more exposure than others in order to trigger the decision process behind buying something new!

Hopefully this helped.

Hopefully, this article has shed some light on how many times someone needs to see an ad before they buy. The truth is that it depends on a lot of factors, but there are ways to measure your success and find out what works best for your business. Think about the rule of 7 when planning and executing your marketing campaign, or you can always reach out to us and let us help. Click here to schedule your complimentary digital marketing review.