Technology has changed the way people look for businesses. We live in a world where customers not only want to know what your business is, they want to know how others value your business. Being listed in search results is only a partial solution, as consumers are online looking for reviews.
Customers look for: Feedback, recommendations and testimonials when researching the right company for them.
#1: Google Reviews
Google reviews can make a huge difference for those finding your business while searching on the Internet. Positive reviews often are the reason people choose you over your competition. Reviews play a huge role in attracting new customers while keeping current customers, and favorable reviews can really help grow your business.
#2: SEO Growth
Leaving reviews is an easy way for customers to leave positive feedback on your services. Increasing your reviews on Google, not only boosts your Search Engine Optimization (SEO), but it will make your company stand out – reviews can make or break your business! Through review management, people can find your business on Google. You will be able to move up in searches without having to pay for Google Ads.
#3: Data Collection
Reviews and testimonials do more for your business than just asking your customer how their experience was. These reviews are a measure of how your customers view your business. Take the opportunity to listen and make changes where change is needed. Poor reviews may sting at first, but look at them as a direct line on how to improve and show your customers that you are listening. No business is perfect, acknowledge your mistake. This is how you create a long lasting relationship with loyal customers.
Stay tuned for our Next blog: Three Easy Steps to Collect Google Reviews
Collecting and highlighting reviews should be a necessary part of your marketing plan. What better way to market your business, then to let Happy Customers…
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